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The program began in February 2900 and will be in stores later this year in all H & M. You can use the image of the company as the consequences of breaking the factory weighs on April Bangladesh garment industry, and help to attract buyers, while H & M struggling to increase revenues.


“It’s a good thing to get people into their stores,” said Bryan Roberts, research analyst at Kantar Retail. “Often green initiatives in line with business objectives.”


The Swedish clothing retailer collects any brand and any condition in white and green boxes in stores. Switzerland I: Collect AG buys clothes and, depending on the quality, or sells or gives new life to things like linens and cleaning the toys.


“We do not want clothes that become waste, we must want to be a resource in place,” said H & M’s Head of Sustainability Manager Henrik Lampa dealer overlooking Queen Street, a busy shopping street in Stockholm. “We want to ensure that the new commercial fibre out there for new clothes and textiles.”


Collected for plastic bags of clothing in Sweden, H & M is the dispenser 50 crowns ($ 7.80) discount on the purchase of 300 crowns in their stores. While other retailers launched similar campaigns Marks & Spencer have got a job in the UK is only called Shopping-H & M says it will be the first fashion companies to collect clothing worldwide.

In a world where people buy several pairs of jeans, shirts and bow tops in the colours of the rainbow, while droughts and floods wreak havoc on crops, cotton is particularly volatile. The price of cotton by 13% this year after falling 18% in 2012 increased. H & M does not show the percentage of costs that are represented by cotton.


“A major challenge is the lack of resources of our planet,” said H & M CEO Karl-Johan Persson said in an interview on the sidelines of a conference in Stockholm. “This global initiative, gathering clothes feel very good.”


To grow enough conventional cotton to require a normal shirt up to 15 tanks, such as H & M. The retailer, which sells T-shirts for $ 5.95, the world’s largest consumer of cotton is to Textile Exchange. The company says that it expects to get all of their cotton from sustainable sources, such as organic cotton and recycled by 2020, compared to 11.4% last year.


Pull processing magenta leggings last year that 2014 jacket, the lack of technology for profitable recycling and clothing manufacturers with limited liability.

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